The Theory Behind the Text

Theory & Text was born from a love of language and the art of using it to inform, inspire, and captivate.

My story began with a journalism degree from Swinburne University, which lead me into the wonderful world of content and copywriting.

This allowed me to spend the next ten years engaging in freelance projects, in addition to working as an in-house copywriter, content writer, and marketer for both a wearable tech brand and a children’s online safety company.

These experiences enabled me to create Theory & Text, where my love of storytelling and learning come together to provide businesses of every size with written content that persuades, inspires and educates.

Every business has a story. Let’s work together to tell yours.